Introduction
Looking to enhance your Google Ads without increasing your budget? Ad extensions are free tools that add extra information to your ads, making them more attractive to potential customers. This guide will introduce you to ad extensions and how to use them effectively.
What Are Ad Extensions?
Ad extensions expand your ads with additional information, giving users more reasons to choose your business. They can improve your ad’s visibility and performance.
Types of Ad Extensions for Local Businesses
- Location Extensions
- Purpose: Display your business address, phone number, and a map marker.
- Benefits: Helps customers find you easily.
- How to Use: Link your Google My Business account to Google Ads.
- Call Extensions
- Purpose: Add a clickable phone number to your ad.
- Benefits: Allows mobile users to call you directly.
- How to Use: Add your phone number in the ad extension settings.
- Sitelink Extensions
- Purpose: Include links to specific pages on your website.
- Benefits: Direct users to relevant pages like “Contact Us” or “Special Offers.”
- How to Use: Specify link text and URLs in the extension settings.
- Callout Extensions
- Purpose: Highlight special offers or features.
- Benefits: Showcase points like “Free Delivery” or “Open 24/7.”
- How to Use: Add short phrases in the extension settings.
- Structured Snippet Extensions
- Purpose: Provide additional details about your products or services.
- Benefits: Help users understand what you offer.
- How to Use: Choose a header type and list items (e.g., “Services: Haircut, Styling, Coloring”).
Benefits of Using Ad Extensions
- Improved Visibility: Extensions make your ads larger and more prominent.
- Higher CTR: More information can lead to higher click-through rates.
- Better Ad Rank: Google considers extensions when determining ad rank.
Best Practices
- Relevance: Use extensions that are relevant to your business goals.
- Accuracy: Keep information up-to-date.
- Performance Monitoring: Regularly check how extensions are impacting your ads.
Conclusion
Ad extensions are a simple yet effective way to enhance your Google Ads. By providing more information, you make it easier for customers to choose your business.