Overview: Local electrician business, True Power Electricians, aimed to generate leads for electrical services in Oahu, HI.

Objective: Increase lead volume while maintaining a high conversion rate through search-based ads targeting high-intent keywords like “electricians near me.”

Results: Achieved a conversion rate of 7.72% with over 24 new leads in the last 30 days. The campaign generated a healthy click-through rate (CTR) of 7.42%, keeping the cost-per-click (CPC) and cost-per-lead within budget while maintaining an optimization score of 100%.

Conclusion: Effective keyword targeting and budget allocation resulted in steady lead generation and high-quality clicks for the client.