Introduction
Ever wished you could remind potential customers about your business after they’ve visited your website? Remarketing with Google Ads allows you to do just that. This post explores how local businesses can use remarketing to re-engage interested prospects.
What Is Remarketing?
Remarketing lets you show targeted ads to people who have previously interacted with your website or app. It’s a way to stay connected and encourage them to return.
Why Use Remarketing?
- Increased Conversions: Remind visitors to complete a purchase or action.
- Cost-Effective: Target a warm audience more likely to convert.
- Brand Recall: Keep your business top-of-mind.
Setting Up a Remarketing Campaign
- Add the Google Ads Remarketing Tag
- Install the tag on your website to start collecting audience data.
- Create Remarketing Lists
- Segment visitors based on their behavior (e.g., visited a specific page, abandoned cart).
- Design Targeted Ads
- Tailor your ads to address specific audiences and encourage return visits.
- Set Up Your Campaign
- Choose your remarketing lists as the target audience.
- Set budgets and bids accordingly.
Best Practices
- Frequency Capping: Limit how often your ads are shown to avoid annoying users.
- Compelling Offers: Use special promotions or discounts to entice return visits.
- Clear CTAs: Encourage specific actions, like “Finish Your Order” or “Book Now.”
Types of Remarketing
- Standard Remarketing: Show ads to past visitors as they browse websites and apps.
- Dynamic Remarketing: Display ads with products or services they viewed.
- Remarketing Lists for Search Ads (RLSA): Customize search ads for past visitors.
Conclusion
Remarketing is a powerful tool to re-engage potential customers and increase conversions. By implementing a strategic remarketing campaign, local businesses can maximize their advertising efforts and drive growth.